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Can flavour be innovated? 

Translating trends into new flavours and business strategies while upskilling the marketing team in design thinking.


To help a global flavour and nutrition company drive innovation across all business segments we developed a bespoke trends toolkit and trained people in human-centred design.


We conducted STEEP analysis (identifying the Social, Technology, Economic, Environmental and Political drivers), and interviewed experts in consumer behaviour, gastronomy, health and wellbeing and emerging economies. Next we created the bespoke trends framework and toolkit, which we used to train our client’s innovation champions.

What next?

Although the trends framework was designed for the Marketing team in Europe, it was so successful other regions asked us to expand it.

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