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Founded, built
and led by women.

We believe that diverse creative perspectives deliver a better future.

No suits, ties or crystal balls. But we might ask you some hard questions.


Nimble moves

We navigate business environments that move quickly and constantly change by being light-footed.

We have 40+ years’ combined experience helping companies succeed in the age of disruption.  

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Maeve Keane 

For more than 15 years, Maeve has helped clients shape the products and services that succeed in the disruptive age. She's passionate about human-centred innovation, and helps companies define their long-term innovation vision to ensure that it aligns with their brand and the future needs of their customers. Her guilty tonic of choice is a negroni, which she might savour with an episode of RuPaul’s Drag Race or a Radio 4 drama. What you might not know is that Maeve swam from Turkey to Greece, speaks Spanish and lived in Mexico.


Heather McQuaid 

For more than 25 years, Heather has worked with clients to create useful and desirable products, services and experiences. She gets a kick out of connecting ideas from disparate fields, including the neuropsychology of creativity and business model canvases, to create intriguing mash-ups that challenge assumptions. Her guilty tonic of choice is single malt, which she might sip with an episode of Queer Eye or Shitts Creek. What you might not know is that Heather was an amateur boxing champion, has published poetry and can make pasta from scratch. 


"Future Tonic bring a fresh approach to idea generation and problem solving that's accessible to all backgrounds and skill levels, with low cost to instil into teams."

– Product Manager, Consumer Electronics Manufacturer

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