Our robust methodology, composed of futures thinking and design thinking, equips clients with the practical toolkit they need to create the products and services
of tomorrow
.

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Our methods

Futures research

To transform organisations into agile and innovative trendsetters with a competitive edge, it's imperative to understand employees' unmet needs.

Trends forecasting

Horizon scanning

Future personas

Scenario planning 

Expert & extreme

user interviews

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Human-centred design

By thoroughly understanding human behaviour, we pinpoint new opportunities to innovate.

Ethnographic and qualitative research

Interviews, questionnaires, personas

Concept testing &

co-creation sessions

Mobile ethnography

(diary studies)

Innovation training and coaching

When coached in the right skills and mind-set, everyone can excel at solving problems and collaborating.

Bespoke training programmes

2-hour to 2-day workshops

Taster workshops

Remote coaching 

Remote hackathons

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Innovation strategy

Planning how, what and when to innovate gives companies the dynamism they need to survive in today’s age of acceleration.

Innovation roadmaps

and pipelines

Product visioning

Culture change

To transform organisations into agile and innovative trendsetters with a competitive edge, it's imperative to understand employees' unmet needs.

Organisational vision

and values

Organisational operating systems

Best-in-class practices

to enhance innovation

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WHAT OUR CLIENTS SAY

"On Innovation projects, they've never been afraid to ask difficult questions to ensure that we're getting to the real issues before we spend time and money generating solutions."

– Head of Product Development for a global FMCG and device manufacturer