What does wellbeing in a car mean?
Translating what 'wellbeing' means for drivers and passengers into features for luxury cars.
To help the Engineering team of global luxury car manufacturer understand how they might increase wellbeing in the car for drivers and passengers, we identified what wellbeing in the car means and what consumers want.
We analysed biometric technologies and defined future forces affecting health & wellbeing. We also conducted remote ethnography research to understand consumer needs and ran co-creation sessions with them to visualise the benefits of wellness and biometric technologies.
Our insights about future travel wellness influenced new features that will enhance both driver and passenger experience.