Helping scientists become more customer-centric

Training an R&D team to become more customer-centric and collaborate better with colleagues in Marketing.

Why?

To help the Science & Technology team global Consumer Goods Manufacturer become more customer-centric and collaborate better with colleagues in Marketing, we trained them in innovation methods.

How?

We created a bespoke design thinking toolkit, including an organising framework, method cards and templates. We then ran two-day training workshops, as well as remote training and coaching sessions.

What next?

We’ve been training new members of the R&D function in human-centred design for five years, and continue to do so, now delivering courses remotely, post- Covid-19.

"Future Tonic have been training our R&D folks in HCD for 8+ years now. The feedback from participants is consistently very positive, and we've seen huge progress in how much more customer-centric our people are, and how they view innovation--much broader than just the product."

Product Development Leader, Global Device Manufacturer