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Use our Evocative Imagery Packs to discover how people really feel by probing underneath the surface. These digital packs are great for ice-breakers, team- building, evaluating past experiences, conducting consumer-research, and more.


The toolkit contains 10 carefully curated imagery packs plus extra images to mix and match (over 70 images, in PowerPoint), instructions on how to use the packs (pdf) and an image index (Excel). 



Evocative Imagery toolkit

  • The EI Packs are a type of Enabling Technique used in qualitative consumer research to help people  more easily express thoughts and feelings they may find hard to articulate otherwise.

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